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Disney Plus-Or-Minus: Cinderella
The Disney Princess Collection is currently one of the most lucrative franchises in the highly lucrative Disney portfolio. There are clothes and costumes, toys and games, books and albums, dolls of every size and price-point. You can paint your walls with Disney Princess wall paint, decorate the room in Disney Princess furniture, walk down the aisle in a Disney Princess wedding dress and invite your friends to a Disney Princess-themed baby shower. After you've lived happily ever after, you can probably even have yourself entombed in a Disney Princess coffin just like Snow White.
(Note: To the best of my knowledge, Disney has not officially licensed the Princesses or anything else to the funerary industry but I'm sure you could find a guy.)
All told, the Disney Princess line has raked in over $45 billion. So it's a little surprising that it took Walt Disney over a decade to figure out that that's what audiences wanted to see. He launched his feature animation division in 1938 with the original princess, Snow White And The Seven Dwarfs. That movie had been a massive, blockbuster success. Nothing else he'd made in the subsequent years had even come close to repeating it. By the time Cinderella became the second Disney Princess in 1950, Walt was in desperate need of a hit.
By the late 1940s, Walt was so in debt that Cinderella came perilously close to never being made at all. After spending the better part of the decade chasing contract work and the diminishing returns of the package films, Walt was at a crossroads. His choice was to either risk a return to feature-length animation or sell the studio. According to some sources, he came very close to picking the latter option.
Even with its fairly obvious similarities to Snow White, Cinderella was by no means considered a sure thing. The story and music departments had been developing a few different projects and Walt wasn't sure which one to prioritize. He called a studio meeting and presented two options to his employees: Cinderella and Alice In Wonderland. He displayed the artwork, he played the songs, and left it up to a vote. Cinderella won. Even after all that, Walt still wasn't 100% sold on the idea. He told the Alice team to keep working, kicking off a race to see which project would finish first.
On his earlier films, Walt had been involved in every step of production, leading daily meetings and agonizing over each detail. But now, his attention was elsewhere. He was devoting more time to live-action projects like So Dear To My Heart and Treasure Island. And when he wasn't on location, he was frequently at home tinkering with his latest obsession: the construction of a miniature backyard railroad. Walt had always loved trains. But to many people, it seemed that his trains were now more important to him than his cartoons.
Fortunately, Walt had left Cinderella in excellent hands. Directors Clyde Geronimi, Hamilton Luske and Wilfred Jackson oversaw an all-star team of animators, including all nine of the legendary Nine Old Men. The animators reportedly felt a bit creatively hamstrung by Walt's insistence on filming live-action reference footage for virtually the entire movie. Even so, their exquisite draftsmanship shines through. The human characters are rendered even more believably and subtly than in Snow White.
Since Walt couldn't afford to lavish the same amount of time and money on the animation, the team utilized some subtle cost-cutting methods that served the story. Cinderella's coach seems to float on air, partly because it's a magical night but mostly to avoid having to animate wheels. When they dance, Cinderella and Prince Charming only have eyes for each other. They're the only people on the dance floor. That's highly romantic, considering everyone in the kingdom has been invited to the ball. It also saves a lot of time and money if you don't have to animate dozens of other dancers.
The blend of character design and shifting perspective between the humans and the animals is absolutely seamless. The parallel world of the animals is arguably Disney's biggest contribution to the Cinderella story. There are many, many variations on the original folk tale, spanning centuries and different cultures. But Disney is primarily jumping off from Charles Perrault's version from 1697. Perrault added many of the elements we now associate with Cinderella, including the Fairy Godmother, the glass slippers and the pumpkin-coach with mice transformed into horses.
Disney took that idea and ran with it, transforming the mice (and, to a lesser extent, the other animals) into full-on supporting characters. The animals add some much needed color to what would otherwise be an unrelentingly dark story. It's Disney who introduced the idea of the animals coming together to make Cinderella's dress to repay her for her kindness to them. This does a couple of things. First, it tells us a lot about Cinderella's character, her genuine kindness, and how horribly she's been mistreated by her stepmother. Even the animals can see how hard a time she's had.
Significantly, it also helps justify the Fairy Godmother's gift to Cinderella. She isn't just sitting around wishing for someone to rescue her. She wants to go to that ball and is more than willing to put in the work it takes to get there. But with her stepfamily plotting against her, her friends are there to help without her even having to ask. And after the dress is ruined, she still isn't looking for a handout. She doesn't even know her Fairy Godmother exists. She appears because Cinderella has earned a break.
Let's talk for a second about that dress-ruining sequence. Lady Tremaine, perhaps the iciest and most disturbing of all Disney villains, points out her daughters' discarded scraps in the dress and watches with a sneer as Drizella and Anastasia attack, tearing the dress to shreds. This is all done very quickly and very savagely, leaving Cinderella looking very small, alone and vulnerable. It's a shocking and heartbreaking sequence that carries all the impact of a rape. Up until now, Drizella and Anastasia have been played primarily for laughs. Once it's over, you feel like the entire family is in league with the devil. After all, they do have a cat named Lucifer.
Cinderella is certainly a more interesting and complex heroine than Snow White. She's seen tragedy and faces adversity every day but still manages to look on the bright side. The key to her character comes after the ball as she's hiding in the bushes with Bruno the dog, Major the horse and the mice. The palace guards chase off into the night but she pays them no mind. She simply thanks her Fairy Godmother for giving her such a wonderful night, expecting nothing else to come of it. Cinderella fully expects to go back to her miserable life with her stepfamily with the memory of this one night to sustain her forever.
Now, it'd be a stretch to call Disney's Cinderella some kind of feminist role model. I do think there have been very valid feminist tellings of the Cinderella story but this isn't necessarily one of them. But considering the era and the medium, the character is progressive enough to be considered some kind of achievement. I mean, she's at least slightly more involved in her own rescue than some of Disney's other heroines. If nothing else, she was smart enough to hang on to that other glass slipper.
But in other respects, the film is as retrogressive as you might suspect. The whole ball is just a setup to get Prince Charming married so the King can have some grandkids to dote on. We know very little about the Prince other than he seems bored by both his princely duties and women in general. We spend more time with the Grand Duke than we do with the Prince. If we assume that "charming" is an apt description of his demeanor and not just his name, it's only because Cinderella sure seems charmed by him.
And then of course, there's "The Work Song", where the female mice actively reinforce their own stereotype by insisting, "Leave the sewing to the women! You go get some trimmin'!" Hey, Jaq and Gus were just trying to help, lady. Cool your jets.
The songs in Cinderella were written by Tin Pan Alley veterans Al Hoffman, Mack David and Jerry Livingston. As a trio, they'd been responsible for the song "Chi-Baba, Chi-Baba", which had been a big hit in 1947. They'd repeat that trick here with "Bibbidi-Bobbidi-Boo". Lots of artists, including Perry Como and Disney vets Bing Crosby and Dinah Shore, ended up having hit records with their versions of the song. It was one of three Academy Award nominations the film would receive.
"Bibbidi-Bobbidi-Boo" lost the Best Original Song Oscar to "Mona Lisa" from the mostly forgotten Alan Ladd vehicle Captain Carey, U.S.A. That was a highly competitive category in the 1930s, 40s and 50s. Seemingly every song that won is now considered a standard, even if many of the films they were originally written for have been overshadowed.
For whatever reason, Walt Disney never fully warmed up to Cinderella. He thought Cinderella's transformation into her ball gown was one of the best individual pieces of animation his studio had ever produced. But he would also refer to the film dismissively as "just a picture". Regardless, Cinderella turned out to be exactly the hit he needed. Both critics and audiences hailed it as a return to form. It was the fourth highest grossing film of 1950 in North America. Perhaps more importantly, it was also a huge hit overseas, particularly in England and France, territories that had been closed off for years.
Without Cinderella, the Walt Disney Studios we know today wouldn't exist. There would have been no theme parks, no TV shows. If Cinderella had bombed, Walt would have been forced to declare bankruptcy. Instead, he started the 1950s on a high note. Its success would catapult Walt Disney into one of the most productive decades of his life. But animation would play a relatively small part of that decade. His attention would be increasingly spent on new ventures like Disneyland and live-action production. Obviously he would never completely abandon cartoons. But animation was no longer his first and only priority.
VERDICT: Disney Plus.